Success Story: Tyler Halverson 'In Defense of Drinking' Album Release

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🎯 Goal: Drive streams and audience growth for new album 'In Defense of Drinking'.

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With a $10,000 budget, campaigns ran from the lead single 'Beer Garden Baby' through to the album release, targeting fans, followers, lookalikes and broad interest groups across the USA.

Streaming & Follower Growth Results:

🎧 3.76M Spotify streams
🎵 140.6K Playlist adds
💾 145.4K Album saves
🔁 5.1 Streams per listener

Ad Results (Instagram & TikTok):

🎯 42,370 Converted listeners
💵 $0.18 Avg. cost per new listener
🖱️ $0.08 Avg. CPC
📈 5% Avg. CTR

Spotify Audience Growth: Pre-Ads vs Post-Ads (9 Mar – 14 Sep 2025 vs 15 Sep 2025 – 23 Mar 2026)

👥 +60.2% Listener growth (1.13M vs 707.6K)
🎧 +63.2% Stream growth (8.33M vs 5.10M)
💾 +109.3% Save growth (217.6K vs 104.0K)
🎵 +61.3% Playlist adds growth (274.3K vs 170.0K)

Follower Growth & Engagement Results:

📸 3,234 New Instagram followers
📱 2,315 New TikTok followers
❤️ $0.01 Avg. cost per engagement
💸 $0.15 Avg. cost per follow
▶️ 25,158 YouTube views at $0.02 Avg. CPV

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The album rollout delivered sustained growth well beyond the release window, with every core Spotify engagement metric rising against the preceding period - proving that paid acquisition across the single rollout converted into lasting catalogue engagement rather than a short release spike.

💬 Client Feedback

“Sonet's strategy delivered real, measurable growth for our project, generating over 3.7 million streams and growing our streams and online audiences across every platform.”

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Patrick Farr
Founder & President | Revelator Management