Southall USA Tour campaign overview

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Success Story: Southall USA Tour

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🎯 Goal: Drive ticket sales across Southall's US headline tour, market by market.

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With an $11,500 Meta ad budget, campaigns targeted fans, followers, lookalike audiences and engaged country/Americana music fans in each tour stop, optimised for ticket purchase intent.

Results:

🎟️ 8,000 Tickets sold during the campaign
💵 $200K Ticket revenue generated
📈 1,738% ROI from ad spend
💸 $1.44 Ad spend per ticket sold
🔥 20.5% Purchase CVR on landing page
📉 3x Lower CPA than previous campaigns
🖱️ 5.5% Avg. CTR

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💬 Client Feedback

“Sonet understood exactly how to reach our audience and convert interest into ticket sales. Their expertise played a major role in the success of this campaign.”

‍
Aaryn Cantu
Senior Marketing Manager | Why&How

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