Success Story: Miles Miller – “Mr. Runaway” Album Release
🎯 Goal: Drive sustained streaming growth and trigger Spotify’s algorithmic discovery for Miles Miller’s debut album Mr. Runaway, using Meta and TikTok conversion campaigns to acquire new listeners and spark long-term DSP momentum.
💰 Budget: $3,300
Streaming Results:
🎧 660,655 Total streams
👥 162,295 New listeners
💾 54,230 Song saves
🎵 23,137 Playlist adds
Ad Results (Instagram & TikTok):
👥 77,310 Converted listeners
💸 $0.06 Avg. cost per new listener (TikTok)
💸 $0.21 Avg. cost per new listener (Meta)
📈 6% Avg. CTR
Spotify Audience Growth (12 Feb – 12 Jul 2025 vs 12 Aug 2025 – 12 Jan 2026)
👥 +263% Listener growth (213,386 vs 58,729)
🎧 +326% Stream growth (740,613 vs 173,730)
💾 +756% Save growth (58,512 vs 6,836)
🎵 +233% Playlist adds growth (27,089 vs 8,134)
The campaign successfully triggered Spotify’s algorithmic discovery, driving exponential listener growth. Both Meta and TikTok delivered efficient listener acquisition, fueling strong algorithmic momentum and repeat streaming. Growth sustained well after ad spend ended, with streams continuing to rise organically - confirming lasting algorithmic traction and long-tail impact.
💬 Client Feedback
“The results from this campaign were incredible. Hayley and the Sonet team turned a smart ad strategy into long-term Spotify growth - they truly understand how to build momentum that lasts.”
Pergo
Manager | TMWRK Management
