Success Story: Miles Miller – “Mr. Runaway” Album Release
🎯 Goal: Drive sustained streaming growth and trigger Spotify’s algorithmic discovery for Miles Miller’s debut album Mr. Runaway, using Meta and TikTok conversion campaigns to acquire new listeners and spark long-term DSP momentum.
💰 Budget: $3,300
Campaign Results:
🎧 660,655 total streams
👥 162,295 total listeners
👥 77,310 new listeners via paid ads ($0.21 Meta & $0.06 TikTok)
📈 257,946 Playlists adds
💾 54,230 saves
💿 +533% more saves (9,287 total)
🖱️ $0.07 CPC and 3.17% CTR
Spotify Audience Growth (12 Feb – 12 Aug vs 12 Aug – 12 Jan)
👥 Pre-ads (Feb – Aug): 1,120 listeners
👥 Post-ads (Aug – Jan): 213,386 new listeners
📈+14,114% total listener growth
💿 740,613 total audience streams
📈 +601 % playlist adds
💾 +1,869 % saves compared with pre-ads period
The campaign successfully triggered Spotify’s algorithmic discovery, driving exponential listener growth. Both Meta and TikTok delivered efficient listener acquisition, fueling strong algorithmic momentum and repeat streaming. Growth sustained well after ad spend ended, with streams continuing to rise organically - confirming lasting algorithmic traction and long-tail impact.
💬 Client Feedback
“The results from this campaign were incredible. Hayley and the Sonet team turned a smart ad strategy into long-term Spotify growth - they truly understand how to build momentum that lasts.”
Pergo
Manager | TMWRK Management
