Success Story: Chase Rice – 'ELDORA' Album Campaign

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‍🎯 Goal: Drive Spotify streaming growth, audience expansion and owned fan acquisition for ELDORA through a full-funnel campaign across Meta, TikTok and YouTube.

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With a $15,000 budget, campaigns scaled across Meta, TikTok and YouTube using DSP conversion, follower growth and engagement objectives. Targeting focused on fans, followers, lookalikes and broad country audiences across key Tier 1 streaming markets.

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Summary of Campaign Results:‍

🎧 841.5K Spotify streams generated
👥 67.4K New Spotify listeners acquired across Meta & TikTok
➕ 25.5K New Spotify followers generated
💾 69.7K Playlist adds
💾 14.3K Spotify pre-saves and Apple pre-adds
📱 26K+ New Instagram & TikTok followers generated
🎥 169.5K YouTube video views and 2.5K new subscribers
📩 3.7K Fan emails captured

Social Growth & Engagement Results

📱 12.5K New Instagram followers
📱 13.5K New TikTok followers
📈 Instagram followers acquired for ~$0.24
📈  TikTok followers acquired for ~$0.21
❤️ 73.8K Post engagements generated for $0.01

YouTube Campaign Results

▶️ 169.5K Video views
💰 $0.01 Average CPV
🔔 2.5K New subscribers
📊 30.4% Average engagement rate

💬 Client Feedback

"Working with Hayley and the Sonet team allowed us to scale streaming, social growth and fan acquisition simultaneously. The campaign consistently delivered efficient listener costs while expanding our audience across every major platform."

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Avery Bashaw
Snr. Marketing Director | Why&How

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