Success Story: KALEO USA Tour
🎯 Goal: Drive ticket sales across KALEO's US headline tour, market by market.
With a $3,100 Meta ad budget, campaigns targeted fans, followers and lookalike audiences in each tour market, optimised for ticket purchase intent and maximum return on ad spend.
Results:
🎟️ 1,632 Tickets sold during the campaign
💵 $81.6K Estimated ticket revenue
📈 2,623% ROI from ad spend
💸 $1.91 Ad spend per ticket sold
📱 9,791 Clicks to buy tickets
📸 4,500 New Instagram followers
The campaign drove measurable ticket sales growth across the US tour while maintaining profitable returns in the majority of markets - with Grand Rapids, Madison, Portland ME, Fort Wayne and Minneapolis the strongest performers.
💬 Client Feedback
“Sonet brought the right audience to the table and the results followed. We'd work with them again in a heartbeat.”
Melanie Moore
Snr. Marketing Director | Why&How
