Success Story: Haviah Mighty 'OK!' Single Release

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🎯 Goal: Drive awareness and streaming growth for Haviah Mighty’s new single “OK!”, while expanding her fanbase across Instagram, TikTok, and YouTube.

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With a $6,000 multi-channel ad budget, campaigns targeted fans, followers, and lookalike audiences across the US, UK, and Canada optimised for DSP conversions, social engagement, and video reach.

Results:‍

🎧 126,912 total streams
👥 72,732 new listeners
💾 12,611 playlist adds and 5,466 saves
📈 8,728 new listeners via Meta & TikTok
💵 $0.21 avg. cost per new listener
🖱️ $0.10 CPC with 13% CTR
📹 148,520 YouTube views at $0.01 CPV
📊 50% average YouTube engagement rate
📱 +2,100 new Instagram followers at $0.30 each

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This campaign achieved standout cross-platform growth, delivering high engagement and strong listener conversion efficiency.

💬 Client Feedback

“Extremely happy with the results and cross-channel growth. Hayley and the team at Sonet always deliver and are great to work with.”

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Andrew Thompson
Manager | MCMXVINC.