Success Story: Haviah Mighty 'OK!' Single Release

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🎯 Goal: Drive awareness and streaming growth for Haviah Mighty’s new single “OK!”, while expanding her fanbase across Instagram, TikTok, and YouTube.

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With a $6,000 multi-channel ad budget, campaigns targeted fans, followers, and lookalike audiences across the US, UK, and Canada optimised for DSP conversions, social engagement, and video reach.

Results:‍

🎧 126,912 total streams
👥 72,732 new listeners
💾 12,611 playlist adds and 5,466 saves
📈 8,728 new listeners via Meta & TikTok
💵 $0.21 avg. cost per new listener
🖱️ $0.10 CPC with 13% CTR
📹 148,520 YouTube views at $0.01 CPV
📊 50% average YouTube engagement rate
📱 +2,100 new Instagram followers at $0.30 each

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This campaign achieved standout cross-platform growth, delivering high engagement and strong listener conversion efficiency.

💬 Client Feedback

“Extremely happy with the results and cross-channel growth. Hayley and the team at Sonet always deliver and are great to work with.”

‍‍‍
Andrew Thompson
Manager | MCMXVINC.

Explore more success stories below.

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462M streams and 192K followers across Instagram and TikTok.

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60.2K Streams and 18.5K followers across Instagram and TikTok.

Midlake: 'The Trials of Van Occupanther’ Vinyl Repress

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$21K revenue generated through tracked vinyl sales.

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660.6K Streams and 204.7K new monthly listeners.

PhaseOne: TERRANOVA Album Tour (North America)

$285.6K Revenue generated through tracked sales.

Refused: 'Final Show' Live Stream

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Success Story: Mobley 'Yesterday's Another Day' Single Release

63.1K Streams and 3.8K new monthly listeners.

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2.1M Streams and 58.8K new monthly listeners.

Rodell Duff: 'Growing Up Too' Single Release

74.1K Streams and 50K new monthly listeners.

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$60K ticket revenue generated through tracked sales.

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2.2M Streams and 17K new followers.

Haviah Mighty: 'Lucky' Single Release

59.2K Streams and 35.6K new monthly listeners.

Haviah Mighty: 'OK!' Single Release

126.9K Streams and 72.7K new monthly listeners.

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1,200 fan sign-ups in 3 days.

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1.7M Streams and 510K new monthly listeners.

Lady of Mars: 'Black & Blue' Single Release

8.1K Streams and 3.2K new monthly listeners.

RIO KOSTA: 'UNICORN' Album Release

3.65M Streams and 975K new monthly listeners.

Hana Lili: 'Taking Care of Myself' Single Release

30.9K Streams and 1.1K new monthly listeners.

Chase Rice: 'Go Down Singin' Tour

$200K ticket revenue generated through tracked sales.

KALEO: 'MIXED EMOTIONS' Album Pre-saves

60.9K Presaves for new album MIXED EMOTIONS

Angel White: 'GHOST OF THE WEST: THE ALBUM'

1.8M streams and 6.2K new monthly listeners.

Heartworms: London Headline Show

464.44% ads ROI and 80% tickets sold.

Paula Tape: London Headline Show

Sold out London Headline Show.

Tyler Halverson: 'Back to School' Tour

700 tickets sold with an ROI 666% through precision targeting.

Angel White: 'Crossroads' Single Release

131K streams & 5K new listeners across Meta and Spotify.

Saint Motel: 'Symphony in the Sky' Album Release

12.8K presaves and 15M streams.

Zed's Dead: 'The Return to the Intergalactic Spectrum of Happiness' Album Release

21M streams and 19.6K new Spotify listeners.

No fluff. Just results.

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Sonet @ 2026