Success Story: Haviah Mighty 'OK!' Single Release
🎯 Goal: Drive awareness and streaming growth for Haviah Mighty’s new single “OK!”, while expanding her fanbase across Instagram, TikTok, and YouTube.
With a $6,000 multi-channel ad budget, campaigns targeted fans, followers, and lookalike audiences across the US, UK, and Canada optimised for DSP conversions, social engagement, and video reach.
Results:
🎧 126,912 Total streams
👥 72,732 New listeners
💾 12,611 Playlist adds and 5,466 saves
📈 8,728 New listeners via Meta & TikTok
💵 $0.21 Avg. cost per new listener
🖱️ $0.10 CPC with 13% CTR
📹 148,520 YouTube views at $0.01 CPV
📊 50% Average YouTube engagement rate
📱 +2,100 New Instagram followers at $0.30 each
This campaign achieved standout cross-platform growth, delivering high engagement and strong listener conversion efficiency.
💬 Client Feedback
“Extremely happy with the results and cross-channel growth. Hayley and the team at Sonet always deliver and are great to work with.”
Andrew Thompson
Manager | MCMXVI INC.
