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Success Story: RIO KOSTA 'UNICORN' Album Release

🎯 Goals:

🎧 Drive streams for debut album Unicorn

▶️ Drive YouTube video views for HiGHER and MOUNTAIN TOP

📱 Drive social follower growth and engagement across Instagram, TikTok, and YouTube
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With a multi-platform strategy, we optimised for conversion, retention, and fanbase expansion, combining creative-led campaigns with precision audience targeting

Results:

🎧 3.65M total streams
👥 975,177+ monthly listeners on Spotify
💾 280,953 saves and 150,433 playlist adds
📈 +167.9% Spotify follower growth (5.2k → 13.8k)
📸 +17.8k Instagram followers (5.2k → 23k)
🎵 +2.6k new TikTok followers
🎯 22,209 new listeners via paid ads
▶️ 750k+ YouTube views @ £0.006–£0.01 CPV

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This campaign delivered a breakthrough moment for Rio Kosta, achieving near-viral streaming growth and exceptional engagement across every channel. The results far surpassed benchmarks for DSP conversions, follower growth and cross-channel engagement.

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💬 Client Feedback

“The campaign exceeded our expectations. The growth we saw in streams and social followers was outstanding. Hayley and the team are fantastic to work with – transparent, proactive and results-driven.”

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Annabelle Walshe
Head of Digital | Verdigris Management