
Success Story: KALEO ‘MIXED EMOTIONS’
For KALEO’s latest album MIXED EMOTIONS, the mission was clear:
🎯 Drive pre-saves and boost engagement ahead of release.
With a $15,000 Meta ad budget, we targeted fans, followers, and lookalikes across the US, UK, and key international markets.
Results:
💾 60,978 Spotify pre-saves
📈 1,158,616 post engagements
👥 4,000 new Instagram followers
💰 $0.25 avg. cost per pre-save & new follower
📊 $0.001 avg. cost per post engagement
🔥 7% average CTR across all campaigns