Release
5 min read

KALEO: 'MIXED EMOTIONS' Album Pre-saves

May 30, 2025
KALEO
Alt-Rock/Blues

Success Story: KALEO β€˜MIXED EMOTIONS’
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🎯 Goal: Drive pre-saves and boost engagement ahead of release.
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With a $15,000 Meta ad budget, we targeted fans, followers, and lookalikes across the US, UK, and key international markets.

Results:
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β€πŸ’Ύ 60,978 Spotify pre-saves
πŸ“ˆ 1,158,616 post engagements
πŸ‘₯ 4,000 new Instagram followers
πŸ’° $0.25 avg. cost per pre-save & new follower
πŸ“Š $0.001 avg. cost per post engagement
πŸ”₯ 7% average CTR across all campaigns

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