Saint Motel USA Tour campaign overview

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Success Story: Saint Motel USA Tour

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🎯 Goal: Drive ticket sales across Saint Motel's US headline tour, market by market.

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With an $8,300 Meta ad budget, campaigns targeted fans, followers, lookalike audiences and engaged music fans in each tour market, optimised for ticket purchase intent.

Results:

🎟️ 4,058 Tickets sold during the campaign
💵 $168.6K Estimated ticket revenue
📈 2,021% ROI from ad spend
💸 $2.06 Ad spend per ticket sold
📱 12,483 Clicks to buy tickets
🎯 33,749 Purchase page views

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The campaign delivered highly efficient ticket conversion performance across the tour, with the strongest markets — West Des Moines, Grand Rapids, Oklahoma City, Louisville, Pensacola and Providence — all returning well above the campaign average.

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