Success Story: Dargz 'Friends & Family' Album Release

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🎯Goal: Drive album streams and acquire new listeners across the UK, EU, and US through Meta DSP conversion campaigns.

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With a £4,000 ad budget, we targeted fans, followers, and lookalikes in Tier 1 markets, optimising for Spotify listener conversions.

Results:

🎧 1.17M total streams
📈 3.4 streams per listener
💾 69,286 playlist adds and 105,509 saves
🎵4,029 new listeners at £0.30 each
📉 £0.10 avg. cost per stream with 7% CTR

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This campaign delivered sustained listener growth and long-term engagement, converting paid traffic into high-retention DSP audiences while surpassing industry benchmarks for both cost efficiency and listener intent.

💬 Client Feedback

“Sonet helped us get to 1.7M streams, 500k+ new listeners, and major growth across Meta and YouTube — incredible results that speak for themselves.”

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Adam Callan
CEO | Second Nature Management

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