Success Story: Angel White, GHOST OF THE WEST: THE ALBUM 

To support the release of GHOST OF THE WEST, Angel White’s team set out to:
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🎯 Drive album streams and grow his listener base across the UK and US.
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With a $4,450 ad budget across Meta and Spotify, we targeted fans, followers, and lookalikes.

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Results:

🎧 1.8M total streams

📈 2.8 streams per new listener

💾 729,000 playlist adds and 52,258 saves

🧠 6,344 new listeners at $0.25 each

📉 $0.10 avg. CPC with a 6% CTR
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This campaign delivered real reach and retention with data-backed targeting turning paid traffic into lasting listeners.