Event
5 min read

Kane Brown: 'The High Road' UK Arena Tour

October 24, 2025
Kane Brown
Country Pop

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Success Story: Kane Brown 'The High Road' UK Arena Tour

🎯 Goal: Drive ticket sales and maximise attendance for Kane Brown’s 5-date UK arena run through targeted Meta ads.

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With a Β£5,000 Meta ad budget, campaigns targeted fans, followers, and lookalike audiences around each tour stop, optimising for conversion and ticket purchases.

Results:

🎟️ 1,035 tickets sold during the campaign
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πŸ’° Β£60,000 ticket revenue generated
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πŸ† 1,500% ROI based on ticket sales vs. ad spend
πŸ’Έ $3.50 ad spend per ticket sold
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πŸ”₯ 64% purchase CVR on ads landing page
πŸ“‰ $0.50 cost per β€˜Buy Now’ click
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πŸš€ 10% average CTR

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πŸ’¬ Client Feedback

β€œSonet delivered exactly what we needed, efficient spend, packed rooms, and exceptional sales performance with outstanding ROI.”
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Nikki Boon‍

Manager| Neon Coast‍‍

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