Kane Brown UK arena tour campaign overview

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Success Story: Kane Brown 'The High Road' UK Arena Tour

🎯 Goal: Drive ticket sales and maximise attendance for Kane Brown’s 5-date UK arena run through targeted Meta ads.

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With a £3,400 Meta ad spend, campaigns targeted fans, followers, and lookalike audiences around each tour stop, optimising for conversion and ticket purchases.

Results:

🎟️ 1,035 Tickets sold during the campaign
‍💰 £51,750 Ticket revenue generated
‍🏆 1,510% ROI from ad spend
💸 £3.30 Ad spend per ticket sold
‍🔥 65% Visit to ‘Buy Now’ conversion
📉 £0.49 Cost per ‘Buy Now’ click
‍🚀 12% Average CTR

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💬 Client Feedback

“Sonet delivered exactly what we needed, efficient spend, packed rooms, and exceptional sales performance with outstanding ROI.”
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Nikki Boon‍

Manager | Neon Coast‍‍

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