Success Story: Andrew Bird ‘The Mysterious Production of Eggs’ 10th Anniversary Boxset Pre-order
🎯 Goal: Drive pre-orders for ‘The Mysterious Production of Eggs’ 10th anniversary boxset release.
With a $1,600 Meta ad budget, campaigns targeted fans and followers across the US, UK, CA & IT, optimised for purchase conversions and high-intent fan engagement.
Results:
📦 151 Boxsets pre-ordered during the campaign
💰 $21.1K Revenue generated
📈 1,217% ROI from ad spend
💸 $10.70 Ad spend per boxset sale
📉 3x Lower CPA than past campaigns
📱 4.7% CTR across core markets
💬 Client Feedback
“Sonet helped us sell out boxsets fast and drive over $21K in revenue from a small budget. Their expertise made a huge difference.”
Rachel Poston
Marketing Lead | Team Spirit Management
