Success Story: Nightly ‘1989’ SEA DSP Campaign
🎯 Goal: Grow Nightly’s fanbase across SEA and convert high-intent audiences into streams for ‘1989’.
💰 Budget: $2,700
Campaign Results:
👥 18,500+ new followers across Instagram & TikTok
💸 $0.04 per TikTok follow & $0.29 per Instagram follow
📱 145K+ Instagram likes and 293K+ TikTok likes
🎧 60.2k total streams
👥 6.3k total new listeners
💸 ~$0.10 cost per new listener conversion
📈 11,926 playlist adds and 50.5% increase in playlist adds
💾 79.3% increase in song saves
💬 Client Feedback
“Sonet helped us rapidly grow our audience across SEA and turn that momentum into real streaming results. The campaign was efficient, strategic, and exceeded expectations.”
Nikki Boon
Manager | Neon Coast
