Success Story: Whiskey Myers “Midnight Woman” Single Release

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🎯 Goal: Drive streaming growth and cross-channel engagement for Whiskey Myers’ new single “Midnight Woman”, while expanding their fanbase across Spotify, Instagram, TikTok, and YouTube.

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With a $14,000 multi-platform ad budget, campaigns targeted fans, followers, and lookalike audiences across the US, UK, Canada, and Australia, optimised for DSP conversions, social growth, and video reach.

Results:‍

🎧 2.2M Spotify streams
‍👥 870k new listeners
‍💾 78,700 playlist adds and 132,600 saves
‍📈 6,500 new listeners via Meta & TikTok
‍💵 $0.26 avg. cost per new listener
‍🖱️ $0.10 CPC with 6% CTR
‍📱 +10,900 Instagram followers at $0.18 each
‍📱 +6,500 TikTok followers at $0.17 each
📹 19,700 YouTube views at $0.03 b
👥 2,300 new YouTube subscribers at $0.38 each
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This campaign achieved standout cross-platform growth, with exceptional listener acquisition costs, strong fan retention, and consistent engagement across every channel, solidifying Whiskey Myers’ footprint across DSP and social audiences globally.

💬 Client Feedback

“Incredible results with Sonet - 2.2M streams and over 17k+ new social followers. The Sonet team continue to deliver exceptional results  and long-term fan engagement across every release.”
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Avery Bashaw‍

Snr. Marketing Director | Why&How‍‍