

Success Story: KALEO β Red Rocks (Ticket Giveaway)
π― Goal: Drive high-quality fan sign-ups via Laylo for a Red Rocks ticket giveaway, boosting first-party data capture and fan engagement across the US.
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With a $500 ad budget, we targeted fans, followers, and lookalike audiences in key US markets, optimising for conversion and engagement through Meta Ads.
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Results:
ποΈ 1,220 total competition sign-ups
π 421 fan emails collected
π± 779 phone numbers captured
π 6% CTR
π±οΈ $0.09 CPC
π΅ $0.40 average cost per sign-up
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This campaign achieved exceptional conversion efficiency, driving over 1.2k sign-ups in just three days.
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π¬ Client Feedback
β1.2k sign-ups in three days - amazing results. Hayley and Sonet consistently maximise budgets for impact.β
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Melanie Moore
Snr. Marketing Director | Why&How

































