Fan Growth
5 min read

KALEO: Red Rocks ticket giveaway

KALEO
Blues / Alt Rock

Success Story: KALEO – Red Rocks (Ticket Giveaway)

🎯 Goal: Drive high-quality fan sign-ups via Laylo for a Red Rocks ticket giveaway, boosting first-party data capture and fan engagement across the US.

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With a $500 ad budget, we targeted fans, followers, and lookalike audiences in key US markets, optimising for conversion and engagement through Meta Ads.

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Results:
🎟️ 1,220 total competition sign-ups
πŸ’Œ 421 fan emails collected
πŸ“± 779 phone numbers captured
πŸ“ˆ 6% CTR
πŸ–±οΈ $0.09 CPC
πŸ’΅ $0.40 average cost per sign-up
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This campaign achieved exceptional conversion efficiency, driving over 1.2k sign-ups in just three days.

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πŸ’¬ Client Feedback
β€œ1.2k sign-ups in three days - amazing results. Hayley and Sonet consistently maximise budgets for impact.”

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Melanie Moore
Snr. Marketing Director | Why&How

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Sonet @ 2026