From single releases to global tours, get measurable campaign results for every artist.
Our clients
Our team handles your paid strategy, execution, and reporting. You get more time to focus on your artists.
Run paid campaigns across Meta, TikTok, YouTube, Spotify & More. Tailored to artists & your goals.
Get full visibility with a live reporting dashboard. Clear data, clear design and live results from all ads.
No guesswork or wasted spend. Just well-executed campaigns built on quality data and experience.
We've launched hundreds of successful paid campaigns for artists from all genres and sizes.
Work with us↗
“Sonet brought the right audience to the table and the results followed. We'd work with them again in a heartbeat.”

“Hayley and the Sonet team turned global fan demand into real ticket sales.”
“Twenty-nine dates is a lot of ground to cover. Sonet held the cost per ticket at $1.41 across the whole run and kept sales moving in every market.”

“Sonet helped us get to 1.7M streams, 500K+ new listeners and big growth across Meta and YouTube. The results speak for themselves.”

“Sonet helped us sell out boxsets fast and bring in over $21K from a small budget. They made a huge difference.”
“We wanted a real head start going into release week and Sonet delivered, with more than 60,000 pre-saves banked before the album even landed.”

“Working with Hayley and the Sonet team let us grow streaming, socials and our fanbase all at once.”

“The campaign went beyond what we expected. The growth we saw in streams and social followers was huge.”
“Small budget, full rooms. Sonet got us to 90% sold across every date on the run, and made a $1,600 spend go a very long way.”

“We were blown away by the DSP growth, especially on a smaller budget. Working with Sonet has made a real difference for us.”
“Since Hayley and Sonet took over digital for Saint Motel, the results have been great. They're a big part of how we grow our audience now.”

“Sonet knew exactly how to reach our audience and turn that interest into ticket sales. They played a big part in how well this campaign went.”

“$23K in revenue from a $2K spend. The campaign moved serious volume at a really efficient cost and quickly became a key sales driver.”

“Sonet's strategy brought real growth to our project, with over 3.7 million streams.”
“Promoting events with Sonet has been easy for us and we've seen a really exciting return in ticket sales.”

“This being our final show, we wanted it to really count. Sonet absolutely nailed it.”

“We knew there was demand, but this went way past what we expected. The vinyl sold fast, the campaign was super efficient and the ROI speaks for itself.”

“Hayley and the Sonet team paired smart strategy with really sharp execution. The campaign drove big streaming growth and brought us thousands of new fans.”
“Working with Sonet to promote this show was a dream. Before Sonet, ROI felt impossible to prove and track.”

“Every decision was backed by data, and it showed. The campaign beat our previous releases and drove clear growth across every platform.”

“Hayley and the Sonet team helped scale ‘Whomp Whack Thunder’ far beyond what we expected.”

“Sonet played a key role in filling out venues and the results went beyond what we expected.”

“Hayley and the Sonet team turned a smart ad strategy into long-term Spotify growth. They really understand how to build momentum that lasts.”
“Hayley has been great to work with from strategy to execution. We hit the right audiences and got great results all round.”

“Sonet helped us pass 1 million streams and grow across Spotify, Instagram and YouTube.”

“Sonet helped us turn ad spend into real ticket sales. The ROI speaks for itself, and the team were efficient and super collaborative throughout.”
“Hayley and Sonet are great to work with and always deliver. Really pleased with the results!”

“Sonet gave us exactly what we needed: efficient spend, packed rooms and strong ticket sales with a great return.”

“Really happy with the results from Sonet. They made the most of our budget and drove huge streaming and YouTube growth.”
“Clear strategy, great communication and exceptional results. Sonet delivered exactly what we were looking for.”
No long onboarding. A clear plan, signed off fast, then live results you can see every day.
We get to know you, your artists and your short-term and long-term goals.
Get a clear paid strategy with goals, projections and budgets specified for every channel.
We launch and share a live reporting dashboard with daily updates via Email & Slack.
Ready when you are. Book a short call and we’ll take it from there.
Book a call↗Streams, sold-out shows and revenue from campaigns we've run for artists across every genre.



On-cycle or off-cycle - we’ve got you covered.
We work inside your ad platforms, and the platforms your releases, tours and stores already run on. No new logins to learn or messy handovers.
Pay per campaign, or talk to us about one partnership that covers your whole roster.
A focused push for a single or a handful of shows.
Get started→More room to test audiences, creative and markets.
Get started→Full-scale campaigns for albums, tours and launches.
Get started→One team plugged into every release, tour and merch drop across your artists, with a single view of how it's all performing.
Get in touch→Everything you need to know about working with Sonet, from onboarding to ad spend.
Talk to the team directly and we'll point you in the right direction.
Get in touch→We start with a discovery call to understand your goals, budget, timelines and creative. Within 48 hours we deliver a high-level strategy for your sign-off. Once it's approved, we set up a private channel with your team and get access to your ad accounts to start executing.
Typically 48 hours from strategy sign-off.
Yes. We plug straight into your team and work alongside your key stakeholders, with frequent updates and a real-time results dashboard so everyone can see how campaigns are performing.
You have a 72-hour cancellation and refund period. Once work has kicked off and the campaign is in motion, we don't issue refunds, as time and resource have already been committed to your campaign.
We mainly run campaigns from our clients' own ad accounts. It's the most transparent setup, and the data and campaign history stay with you.
We collect our fee before each campaign starts.
Ad spend goes on your card, since campaigns run through your accounts. It's the simplest setup for everyone's cash flow.
Yes, that's one of our strengths. We're used to late sign-offs and to plans and budgets changing. You have a direct line to our team to discuss changes and approve any optimisations we recommend.
No. On the kick-off call we'll look at your goals, budget, existing audiences and channels, then recommend the channel mix most likely to deliver results and ROI.
Tell us about your next release, tour or drop. We'll come back with a strategy you can sign off within 48 hours.