Maximise ROI
Roster-wide.

From single releases to global tours, get measurable campaign results for every artist.

1B
Global Streams
2000%
Avg. Ticket Sales ROI
$7M
Revenue Generated
Live results
Last 7 days · May 5–11
Live
JOANY
Paid Performance: “Start over” Single Campaign
Meta
TikTok
Spotify
YouTube
DSP Conversions
2,765
▲ 10%
Cost Per Result
$0.22
▼ 3%
CTR
4.75%
▲ 1%
DSP Conversions
Clicks through to Spotify, Apple Music & YouTube
Conversions by Age
25–34
66% of total
18%
18–24
66%
25–34
11%
35–44
5%
45+
Conversions by Country
GB
United Kingdom
55%
US
United States
22%
DE
Germany
9%
FR
France
6%
Top Ads · by Conversion Cost
1
Teaser · 15s Reel
Meta · Instagram
$0.14
Best
2
Lyric clip · Spark Ad
TikTok
$0.19
3
Studio BTS · Story
Meta · Instagram
$0.27

Our clients

Trusted by majors & independents

Why Sonet

An affordable digital agency that scales with you.

Sonet
Strategy
Setup
Execution
Reporting
Your team: back on the artists

Free up your team. Plug us in.

Our team handles your paid strategy, execution, and reporting. You get more time to focus on your artists.

Live campaignsLive
MetaMetaDSP Conversion
TikTokTikTokFollower Growth
YouTubeYouTubeVideo Views
SpotifySpotifyMarquee

Launch paid campaigns that win.

Run paid campaigns across Meta, TikTok, YouTube, Spotify & More. Tailored to artists & your goals.

Monthly listenersLive
248.6K+18.4%

Track results in real-time.

Get full visibility with a live reporting dashboard. Clear data, clear design and live results from all ads.

Ad spend vs revenueROAS 4.6x
Ad spend$12.4K
Revenue$57.0K
W1
W2
W3
W4
W5
W6
Net return +$44.6K

Get proven ROI with every campaign.

No guesswork or wasted spend. Just well-executed campaigns built on quality data and experience.

Testimonials

Quality results for quality clients.

We've launched hundreds of successful paid campaigns for artists from all genres and sizes.

Work with us↗
KALEO campaign result
KALEO
$81.6KRevenue 2,623% ROI

“Sonet brought the right audience to the table and the results followed. We'd work with them again in a heartbeat.”

Melanie Moore
Snr. Marketing Director, Why&How
ONE OK ROCK campaign result
ONE OK ROCK
$964.2KRevenue 6,428% ROI

“Hayley and the Sonet team turned global fan demand into real ticket sales.”

Ser Yun Park
Global Marketing PM, CJ 4DPLEX
$1.41
Cost per ticket · 29 dates
Chase Rice

“Twenty-nine dates is a lot of ground to cover. Sonet held the cost per ticket at $1.41 across the whole run and kept sales moving in every market.”

Aaryn Cantu
Senior Marketing Manager, Why&How
DARGZ campaign result
DARGZ
1.7MStreams

“Sonet helped us get to 1.7M streams, 500K+ new listeners and big growth across Meta and YouTube. The results speak for themselves.”

Adam Callan
CEO, Second Nature Management
Andrew Bird campaign result
Andrew Bird
$21.1KRevenue 1,217% ROI

“Sonet helped us sell out boxsets fast and bring in over $21K from a small budget. They made a huge difference.”

Rachel Poston
Marketing Lead, Team Spirit Management
60,978
Pre-saves before release
KALEO

“We wanted a real head start going into release week and Sonet delivered, with more than 60,000 pre-saves banked before the album even landed.”

Melanie Moore
Snr. Marketing Director, Why&How
Chase Rice campaign result
Chase Rice
$306.6KRevenue 3,183% ROI

“Working with Hayley and the Sonet team let us grow streaming, socials and our fanbase all at once.”

Avery Bashaw
Snr. Marketing Director, Why&How
RiO KOSTA campaign result
RiO KOSTA
3.65MStreams

“The campaign went beyond what we expected. The growth we saw in streams and social followers was huge.”

Annabelle Walshe
Head of Digital, Verdigris Management
90%
Sold across every date
Tyler Halverson

“Small budget, full rooms. Sonet got us to 90% sold across every date on the run, and made a $1,600 spend go a very long way.”

Patrick Farr
Founder & President, Revelator Mgmt
Haviah Mighty campaign result
Haviah Mighty
126.9KStreams

“We were blown away by the DSP growth, especially on a smaller budget. Working with Sonet has made a real difference for us.”

Carlos Pineda
President, MCMXVI Inc.
$168.6K
Revenue · 2,021% ROI
Saint Motel

“Since Hayley and Sonet took over digital for Saint Motel, the results have been great. They're a big part of how we grow our audience now.”

Melanie Moore
Snr. Marketing Director, Why&How
Southall campaign result
Southall
$200KRevenue 1,738% ROI

“Sonet knew exactly how to reach our audience and turn that interest into ticket sales. They played a big part in how well this campaign went.”

Aaryn Cantu
Senior Marketing Manager, Why&How
Saint Motel campaign result
Saint Motel
15MStreams

“$23K in revenue from a $2K spend. The campaign moved serious volume at a really efficient cost and quickly became a key sales driver.”

A.J.
Front Man & Songwriter, Saint Motel
Tyler Halverson campaign result
Tyler Halverson
3.76MStreams

“Sonet's strategy brought real growth to our project, with over 3.7 million streams.”

Patrick Farr
Founder & President, Revelator Mgmt
100%
Sold, 3 days out
Paula Tape

“Promoting events with Sonet has been easy for us and we've seen a really exciting return in ticket sales.”

Chris Gold
Promoter, Small Talk
Refused campaign result
Refused
£29.4KRevenue 1,678% ROI

“This being our final show, we wanted it to really count. Sonet absolutely nailed it.”

Marusa Ojstersek
Head of Digital, Raw Power Management
Midlake campaign result
Midlake
$5.3KRevenue 1,088% ROI

“We knew there was demand, but this went way past what we expected. The vinyl sold fast, the campaign was super efficient and the ROI speaks for itself.”

Zach Hundley
Co-founder, Amplify Management
John Splithoff campaign result
John Splithoff
2.75MStreams

“Hayley and the Sonet team paired smart strategy with really sharp execution. The campaign drove big streaming growth and brought us thousands of new fans.”

Rachel Poston
Marketing Lead, Team Spirit Management
464%
ROI from ad spend
Heartworms

“Working with Sonet to promote this show was a dream. Before Sonet, ROI felt impossible to prove and track.”

Marusa Ojstersek
Head of Digital, Raw Power Management
Makua campaign result
Makua
198KStreams

“Every decision was backed by data, and it showed. The campaign beat our previous releases and drove clear growth across every platform.”

Zac Mantell
Principal, Fool's Errand
Whiskey Myers campaign result
Whiskey Myers
462MStreams

“Hayley and the Sonet team helped scale ‘Whomp Whack Thunder’ far beyond what we expected.”

Avery Bashaw
Snr. Marketing Director, Why&How
Don Broco campaign result
Don Broco
$271.2KRevenue 10,850% ROI

“Sonet played a key role in filling out venues and the results went beyond what we expected.”

Marusa Ojstersek
Head of Digital, Raw Power Management
Miles Miller campaign result
Miles Miller
660.6KStreams

“Hayley and the Sonet team turned a smart ad strategy into long-term Spotify growth. They really understand how to build momentum that lasts.”

Pergo
Manager, TMWRK Management
21.1M
Streams · 19.6K new listeners
Zed's Dead

“Hayley has been great to work with from strategy to execution. We hit the right audiences and got great results all round.”

Harrison Bennett
Label Manager, Deadbeats
Holy Fuck campaign result
Holy Fuck
1.62MStreams

“Sonet helped us pass 1 million streams and grow across Spotify, Instagram and YouTube.”

Imran Ahmed
CEO & Founder, In Real Life Music
PhaseOne campaign result
PhaseOne
$285.7KRevenue 3,048% ROI

“Sonet helped us turn ad spend into real ticket sales. The ROI speaks for itself, and the team were efficient and super collaborative throughout.”

Alex Tate
CEO, FatCat Music
+148%
Streaming growth
Hana Lili

“Hayley and Sonet are great to work with and always deliver. Really pleased with the results!”

Hana Lili
Music Artist
Kane Brown campaign result
Kane Brown
£51.8KRevenue 1,510% ROI

“Sonet gave us exactly what we needed: efficient spend, packed rooms and strong ticket sales with a great return.”

Nikki Boon
Manager, Neon Coast
Julia Cole campaign result
Julia Cole
2.1MStreams

“Really happy with the results from Sonet. They made the most of our budget and drove huge streaming and YouTube growth.”

Alexa Fasulo
Head of Digital, Why&How
759K
Spotify streams
Barbarians of California

“Clear strategy, great communication and exceptional results. Sonet delivered exactly what we were looking for.”

Scott Sheldon
A&R and Manager, RM 64
How we work

From first call to live campaign within 48hrs.

No long onboarding. A clear plan, signed off fast, then live results you can see every day.

Step 1
Discovery call14:32
You
✓Short-termSingle launch
✓Long-termGrow touring markets

A short call.

We get to know you, your artists and your short-term and long-term goals.

Step 2
Campaign strategyv1
Goals✓Grow DSP streams by 20%✓Grow 5K TikTok followers✓Generate 500 vinyl sales
Budget$5,000
Projection
Creative
✓Signed off

Strategy & sign-off.

Get a clear paid strategy with goals, projections and budgets specified for every channel.

Step 3
Live dashboardLive
1.2M+38%
↗Budget moved to top ad set
✦New creative test live

We get to work.

We launch and share a live reporting dashboard with daily updates via Email & Slack.

Ready when you are. Book a short call and we’ll take it from there.

Book a call↗
Success stories

Real campaigns.
Real numbers.

Streams, sold-out shows and revenue from campaigns we've run for artists across every genre.

What we run

Run better campaigns,
across your whole roster.

On-cycle or off-cycle - we’ve got you covered.

Releases

Get more streams and sales.

Launch hyper-targeted campaigns that drive quality streams and record sales.

✓Unlock high growth across Spotify and DSPs for new releases
✓Revive and grow your existing catalogue
✓Acquire quality, highly engaged listeners and audiences
Get started→
RiO KOSTA
RiO KOSTA · Release
Spotify streamsLive
3.65M
+975Knew monthly listeners
Tours

Sell out shows and get clear ROI.

Run performance-led campaigns that sell out venues and grow your fanbase city by city.

✓Geo-targeted funnels focused on conversion
✓Transparent results, from clicks to ticket sales
✓Budget shifted daily to the shows that need it most
Get started→
ONE OK ROCK
ONE OK ROCK · Tour
Tickets soldLive
59,989
Wk 1
Wk 2
Wk 3
Wk 4
$964.2Kticket revenue
Merch

Run ads that actually sell your merch.

Launch high-conversion campaigns that drive merch sales and grow your customer base.

✓Custom targeting to hit the fans most likely to buy
✓Real-time conversion and sales tracking
✓Pre-order, drop and restock campaigns built around launch
Get started→
Andrew Bird
Andrew Bird · Merch
Tracked vinyl revenueLive
$21K
Boxset10th anniversary pre-orders
Integrations

Plugged into your stack and your team.

We work inside your ad platforms, and the platforms your releases, tours and stores already run on. No new logins to learn or messy handovers.

20+Platforms we run and report across
1Streamlined Email thread or Slack channel with your team
24/7Live dashboard reporting on every source
Book a call→
Pricing

Flexible pricing that scales with you.

Pay per campaign, or talk to us about one partnership that covers your whole roster.

Small
Up to £5,000 ad spend
£450+ 10% of ad spend

A focused push for a single or a handful of shows.

Get started→
Mid
Most popular
Up to £10,000 ad spend
£550+ 12% of ad spend

More room to test audiences, creative and markets.

Get started→
Big
£10,000+ ad spend
£650+ 15% of ad spend

Full-scale campaigns for albums, tours and launches.

Get started→
Every campaign includes
  • Custom paid strategy
  • End-to-end ad management
  • Daily optimisation & updates via Email & Slack
  • Live visual reporting dashboard
  • 1:1 Strategy & support calls
Roster partnership
For labels & managers
Custompriced to your
roster and volume

One team plugged into every release, tour and merch drop across your artists, with a single view of how it's all performing.

Get in touch→
What's included
  • Everything every campaign includes
  • One fee structure across your whole roster
  • Roster view of every live campaign in one dashboard
  • A dedicated account lead for your team
48hr
turnaround
From strategy sign-off to live campaign.
72hr
cancellation window
Cancel within 72 hours for a full refund.
100%
your ad accounts
Campaigns run in accounts you own, so the data and history stay with you.
FAQ

Questions, answered.

Everything you need to know about working with Sonet, from onboarding to ad spend.

Still have a question?

Talk to the team directly and we'll point you in the right direction.

Get in touch→
01What is the onboarding process?

We start with a discovery call to understand your goals, budget, timelines and creative. Within 48 hours we deliver a high-level strategy for your sign-off. Once it's approved, we set up a private channel with your team and get access to your ad accounts to start executing.

Typically 48 hours from strategy sign-off.

Yes. We plug straight into your team and work alongside your key stakeholders, with frequent updates and a real-time results dashboard so everyone can see how campaigns are performing.

You have a 72-hour cancellation and refund period. Once work has kicked off and the campaign is in motion, we don't issue refunds, as time and resource have already been committed to your campaign.

We mainly run campaigns from our clients' own ad accounts. It's the most transparent setup, and the data and campaign history stay with you.

We collect our fee before each campaign starts.

Ad spend goes on your card, since campaigns run through your accounts. It's the simplest setup for everyone's cash flow.

Yes, that's one of our strengths. We're used to late sign-offs and to plans and budgets changing. You have a direct line to our team to discuss changes and approve any optimisations we recommend.

No. On the kick-off call we'll look at your goals, budget, existing audiences and channels, then recommend the channel mix most likely to deliver results and ROI.

Work with us

No fluff.
Just results.

Tell us about your next release, tour or drop. We'll come back with a strategy you can sign off within 48 hours.