Success Story: Makua 'Catch A Wave' Single Release

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🎯 Goal: Drive Spotify listener growth, pre-saves, audience expansion and fan acquisition around the release of 'Catch A Wave'.

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With a $7,000 multi-channel ad budget, campaigns targeted fans, lookalikes, broad and interest audiences across Brazil, Mexico, Australia and Tier 1 markets, optimised for DSP conversions, social growth and video reach.

Streaming Results:

🎧 198K Spotify streams
🎵 12K Playlist adds
💾 9K Song saves
🔖 3,210 Spotify pre-saves

Ad Results (Meta):

🎯 30,413 Spotify listener conversions
💵 $0.15 Avg. cost per listener
💸 $0.27 Avg. cost per pre-save
📈 6.65% Avg. CTR

Spotify Audience Growth: Pre-Ads vs Post-Ads (8 Jan – 19 Feb 2026 vs 20 Feb – 3 Apr 2026)

👥 +202% Listener growth (132.1K vs 43.8K)
🎧 +178% Stream growth (271.5K vs 97.7K)
💾 +375% Save growth (10.7K vs 2.2K)
🎵 +201% Playlist add growth (16.5K vs 5.5K)

Follower Growth & Engagement Results:

📱 3,389 New TikTok followers
📸 451 New Instagram followers
❤️ 62,634 Meta post engagements at $0.01 each
📺 114.9K YouTube views at $0.01 CPV
👤 274 New subscribers
📊 41.52% Engagement rate

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The campaign generated strong listener acquisition while significantly increasing Spotify's core engagement metrics — with saves, playlist adds and streaming activity all continuing to grow well beyond the paid window.

💬 Client Feedback

“Every decision was backed by data, and it showed. The campaign consistently outperformed our previous releases and delivered clear growth across every platform.”

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Zac Mantell
Principle | Fool's Errand