Success Story: Joe P 'Garden State Vampire (Stripped)' Album Release

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🎯 Goal: Drive Spotify listener growth and audience expansion for new album 'Garden State Vampire (Stripped)'.

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With a $2,500 DSP conversion budget, campaigns targeted fans, followers, lookalikes and broad audiences across the USA, optimised for efficient listener acquisition and long-term catalogue engagement.

Streaming Results:

🎧 1.33M Spotify streams
🎵 47.9K Playlist adds
💾 181.6K Song saves
👥 319.5K Album listeners

Ad Results (Meta & TikTok):

🎯 20,022 New listener conversions
💵 $0.12 Avg. cost per new listener
🖱️ $0.10 CPC
📈 5.86% CTR
📧 237 Fan emails collected

Spotify Audience Growth: Pre-Ads vs Post-Ads (1 Dec 2025 – 29 Jan 2026 vs 30 Jan – 30 Mar 2026)

👥 +16.2% Listener growth (981.6K vs 845.0K)
🎧 +24.6% Stream growth (4.68M vs 3.76M)
💾 +207.7% Save growth (248.8K vs 80.9K)
🎵 +29.2% Playlist add growth (160.3K vs 124.1K)

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The campaign demonstrated that efficient paid acquisition can translate into meaningful long-term engagement, with substantial increases in streams, saves and playlist adds alongside first-party fan growth.

💬 Client Feedback

“The strategy was simple, effective and delivered exactly what we needed. We saw strong streaming growth, playlist traction and engagement metrics.”

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Pergo
Manager | TMWRK Management