Success Story: Haviah Mighty 'Lucky' Single Release
🎯 Goal: Drive streams and fan engagement for Haviah Mighty’s new single “Lucky” through targeted Meta and TikTok ads focused on DSP conversions and follower growth across the US, UK, and Canada.
With a $500 budget, we executed a hyper-efficient conversion campaign optimised for new listeners and high-retention DSP activity.
Results:
🎧 59,172 Total streams
👥 35,647 New listeners
📈 8,062 New listeners via ads at $0.05 each
💾 7,331 Playlist adds and 2,451 saves
⚡ 14.48% CTR and $0.02 CPC
This campaign outperformed industry benchmarks, achieving exceptional conversion rates and listener engagement with a lean budget.
💬 Client Feedback
“We were blown away by the DSP growth, especially given the smaller budget. Working with Sonet has been a game-changer.”
Carlos Pineda
President | MCMXVI INC.
