Chase Rice Go Down Singin tour campaign overview

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Success Story: Chase Rice, 'Go Down Singin' Tour

‍🎯 Goal: Drive ticket sales across Chase Rice's 2025 'Go Down Singin' US tour, market by market.

‍

With a $9,600 Meta ad budget, we targeted fans, followers, lookalikes and engaged country/Americana audiences in each tour stop, optimising for ticket purchase intent across 29 dates.

Results:

‍🎟️ 6,813 Tickets sold during the campaign
📈 3,183% ROI from ad spend
🏆 $306.6K Estimated ticket revenue
💸 $1.41 Ad spend per ticket sale
📱 14,676 Clicks to buy tickets at $0.45 per 'Buy Now' click
💰 $0.20 Average CPC
🎯 29 Tour dates supported

‍

The campaign ran in three waves. July–August covered 15 cities and added 4,786 tickets on $6,233.48. September covered 5 cities for 1,419 tickets on $1,996.17. October–November was the most efficient of the three, adding 608 tickets on just $825.17 — $1.36 per ticket.

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