Success Story: Angel White 'Crossroads'

‍🎯 Goals:

1. Drive streams on Spotify
2. Build awareness and grow followers across TikTok and Instagram
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With a $2,500 ad budget split across Meta and TikTok, we targeted fans, followers, and lookalikes in the UK and US.

Results:

🎧 131,162 Total streams

📈 5,000 New listeners at $0.20 each

🌱 4,700 New followers on TikTok & Instagram at $0.21 each

💾 118% More saves and 40% more playlist adds vs. the previous single

🔁 25% More streams per listener.
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This case study shows how the right strategy can deliver clear ROI and turn a single release into a moment of real fan growth.