Success Story: Angel White 'Crossroads'

For the single release of Crossroads, Angel White’s team set two clear goals:

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1. Drive streams on Spotify
2. Build awareness and Grow followers across TikTok and Instagram
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With a $2,500 ad budget split across Meta and TikTok, we targeted fans, followers, and lookalikes in the UK and US.

Here’s what the campaign delivered:

🎧 131,162 total streams

📈 5,000 new listeners at £0.20 each

🌱 4,700 new followers on TikTok & Instagram at £0.21 each

💾 118% more saves and 40% more playlist adds vs. the previous single

🔁 25% more streams per listener — showing stronger engagement
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This case study shows how the right strategy can deliver clear ROI and turn a single release into a moment of real fan growth.