Success Story: Drake White 'Benefit For The Brain' at the Ryman Auditorium

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🎯 Goal: Drive ticket sales for Drake White's 'Benefit For The Brain' show at the Ryman Auditorium, Nashville.

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With a $2,400 Meta ad budget, campaigns targeted fans, engagers, lookalike audiences and broad country music audiences across both headline and support-artist activity, optimised for ticket purchase intent and scaled as the show approached sell-out.

Results:

🎟️ Sold out the Ryman Auditorium
🎫 1,882 Tickets sold during the campaign
💵 $169.4K Estimated ticket revenue
📈 6,907% ROI from ad spend
💸 $1.30 Ad spend per ticket sold
🎯 $90 Average ticket price
📱 4.63% Average CTR
💰 $0.21 Average CPC

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The show opened at a first count of just 480 tickets. Meta conversion campaigns carried it all the way to a sold-out Ryman - 2,362 seats in Nashville's most storied venue - on a total media spend of $2,400, with warm fan audiences delivering the majority of ticket-link sales.