Success Story: John Splithoff 'Value' Single Release
🎯 Goal: Drive Spotify listener growth, collect first-party fan data and expand audience engagement for single 'Value'.
💰 Budget: $2,500
Summary of Campaign Results:
🎧 2.7M Spotify streams
📧 4.2K fan emails collected
👥 957.5K Spotify listeners
💾 54k song saves
➕ 52.3K Playlist adds
🎧 14.5K New listener conversions via Meta ads
💸 $0.16 cost per new listener via Meta ads
Spotify Audience Growth (Feb 11 – Apr 21, 2026 vs Apr 22 – Jun 30, 2026)
👥 Listeners: +88.9%(137K → 250K listeners)
🔥 Streams: +100.2%(1.37M → 2.75M streams)
💾 Saves: +39.8%(38K → 54K saves)
🎵 Playlist Adds: +78.9%(29K → 52K playlist adds)
💬 Client Feedback
"Hayley and the Sonet team combined smart strategy with flawless execution. The campaign generated outstanding streaming growth and helped us gain thousands of new fans."
Rachel Poston
Marketing Lead | Team Spirit Management
