Success Story: John Splithoff 'Value' Single Release
🎯 Goal: Drive Spotify listener growth, collect first-party fan data and expand audience engagement for single 'Value'.
💰 Budget: $2,500
Summary of Campaign Results:
🎧 2.75M Spotify streams
📧 4.2K Fan emails collected
👥 957.5K Spotify listeners
💾 54K Song saves
➕ 52.3K Playlist adds
🎧 14.6K Converted listeners via Meta ads
💸 $0.16 Cost per new listener via Meta ads
Spotify Audience Growth (Feb 11 – Apr 21, 2026 vs Apr 22 – Jun 30, 2026)
👥 Listeners: +88.9% (508K → 957K listeners)
🔥 Streams: +100.2% (1.37M → 2.75M streams)
💾 Saves: +39.8% (38.6K → 54K saves)
🎵 Playlist adds: +78.9% (29.2K → 52.3K playlist adds)
💬 Client Feedback
"Hayley and the Sonet team combined smart strategy with flawless execution. The campaign generated outstanding streaming growth and helped us gain thousands of new fans."
Rachel Poston
Marketing Lead | Team Spirit Management
