Success Story: Rodell Duff 'Growing Up Too' Single Release
🎯 Goal: Drive streams for “Growing Up Too” across Tier 1 and 2 markets through Meta ads.
With a $1,900 ad budget, we targeted fans, followers, and lookalike audiences, optimising for cost-efficient listener conversions and streaming retention.
Results:
🎧 74.1K Total streams
👥 50K New monthly listeners
📈 9,000 New listeners at $0.21 each
💾 6.9K Playlist adds and 2.2K saves
👥 1K New Spotify followers
⚡ 6% CTR and $0.07 CPC
This campaign achieved efficient new listener acquisition results and drove Spotify growth and discovery.
💬 Client Feedback
“Brilliant streaming growth. Sonet knew exactly how to drive conversions and discovery generating clear Spotify growth.”
Grant McCallum
CEO & Manager | Black Letter Management
