Success Story: Barbarians of California 'Bomb To A Knife Fight' Single Release

‍

🎯 Goal: Drive streams, listener growth and audience growth for new single 'Bomb To A Knife Fight'.

‍

With a $3,800 ad budget, campaigns targeted fans, followers, lookalikes and broad audiences across the US and Tier 1 markets, optimised for DSP conversions and first-party fan growth.

Streaming & Follower Growth Results:

🎧 759K Spotify streams
🎵 30K Playlist adds
💾 34K Song saves
➕ 3,620 New Spotify followers

Ad Results (Meta):

🎯 9,541 New listener conversions
📧 1,106 Fan emails collected
💵 $0.25 Avg. cost per new listener
🖱️ $0.10 Avg. CPC

Spotify Audience Growth: Pre-Ads vs Post-Ads (9 Dec 2025 – 19 Jan 2026 vs 20 Jan – 3 Mar 2026)

👥 +96.9% Listener growth (141.6K vs 71.9K)
🎧 +109.5% Stream growth (849.6K vs 405.5K)
💾 +208% Save growth (39.6K vs 12.9K)
🎵 +156.1% Playlist add growth (33.8K vs 13.2K)

Ad Results (YouTube):

▶️ 25.9K YouTube views
💰 $0.01 Avg. CPV
📊 17.38% Avg. engagement rate

‍

The continued increases across listeners, streams, saves and playlist adds demonstrate that paid acquisition translated into genuine catalogue engagement rather than one-time consumption, sustaining momentum well beyond the release window.

💬 Client Feedback

“Clear strategy, great communication and exceptional results. Sonet delivered exactly what we were looking for.”

‍
Scott Sheldon
A&R and Manager | RM 64