Success Story: Hana Lili ‘Taking Care of Myself’ Single Release
For Hana Lili’s new single Taking Care of Myself, the aim was to drive streaming growth and attract new listeners globally.
🎯 Goal: Increase streams and listener engagement with a minimal ad budget.
With just £200, we targeted fans, followers, and global lookalikes to build momentum from day one.
Results:
🎧 30,954 Total streams
📈 148% Increase in streams (vs. previous release)
🎯 338% More playlist adds
🔁 184% More streams per listener
👥 1,100 New listeners
💸 £0.13 Cost per new listener
⚡ £0.08 Avg. CPC
📊 2.5% Average CTR
