
Success Story: Hana Lili ‘Taking Care of Myself’ Single Release
For Hana Lili’s new single Taking Care of Myself, the aim was to drive streaming growth and attract new listeners globally.
🎯 Goal: Increase streams and listener engagement with a minimal ad budget.
With just $200, we targeted fans, followers, and global lookalikes to build momentum from day one.
Results:
🎧 30,954 total streams
📈 148% increase in streams (vs. previous release)
🎯 338% more playlist adds
🔁 184% more streams per listener
👥 1,100 new listeners
💸 £0.13 cost per new listener
⚡ £0.08 avg. CPC
📊 2.5% average CTR