Success Story: Julia Cole 'Day Late & A Buck Short' Single Release
🎯 Goal: Drive streaming and YouTube growth for “Day Late & A Buck Short' targeting USA.
With a $5,000 budget, campaigns targeted fans and lookalikes, driving listener conversions on Meta and TikTok, video views and awareness on YouTube.
Results:
🎧 2.1M Total streams
👥 58.8K Total new listeners
🎯 9.2K New listeners via Meta & TikTok @ $0.27 each
💾 21.3K Playlist adds and 248.1K saves
👥 15.9K New Spotify followers
🖱️ 6% CTR and $0.10 CPC
📺 19.7K YouTube views @ $0.03 CPV and 37.5% engagement rate
👤 1,400 New YouTube subscribers
This campaign drove excellent streaming discovery and cross-platform growth, turning paid reach into lasting fan engagement.
💬 Client Feedback
“Extremely happy with the results delivered by Sonet. They have made the most of our budget and drove incredible streaming and YouTube growth.”
Alexa Fasulo
Head of Digital | Why&How
