Lady of Mars Black and Blue campaign overview

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Success Story: Lady of Mars 'Black & Blue' Single Release

🎯 Goal: Drive streams and grow followers across Instagram and TikTok.

‍

With a £650 ad budget, Sonet targeted fans, followers, and lookalikes across Tier 1 markets, optimising campaigns for both DSP conversions and social growth.

Results:

🎧 8,172 Total streams
👥 3,278 New monthly listeners
💾 838 Playlist adds and 555 saves
🎵 2,501 New listener conversions at £0.15 each
📈 +1,417 New followers across Instagram & TikTok
📉 £0.20 Avg. cost per follower
⚡ 6% Average CTR

‍

This campaign delivered balanced growth across streaming and social, converting new fans efficiently while generating strong engagement for a debut release.

💬 Client Feedback

“Amazing streaming results on the band’s debut single. Hayley and the Sonet team are a dream to work with – smart, strategic, and always focused on spending where it drives real results.”

‍

Marusa Ojstersek
Head of Digital | Raw Power Management

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