Success Story: ONE OK ROCK 'Detox Tour' Live Concert Film

🎯 Goal: Drive fan registrations and ticket sales for the ONE OK ROCK 'Detox Tour' Live Concert film, converting global demand into cinema ticket sales across 17 countries and 597 cinema sites.

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With a $15,000 ad Meta and TikTok budget, campaigns targeted fans, followers, and broad interest audiences across North America, Europe and Southeast Asia, including the US, UK, Taiwan, Mexico and Australia.

Results:

A three-phase Meta strategy was used to validate demand, build high-intent audiences and maximise ticket sales through sequential retargeting.

Phase 1: Market Validation

Before tickets went on sale, campaigns identified the strongest performing markets while building qualified audiences for future retargeting.

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📝 4,070 fan registrations
❤️ 13,081 Instagram post reactions
💸 $0.16 Cost Per Registration
📱 $0.10 CPC and 4.5% CTR

Phase 2: Demand Generation

Following validation, campaigns focused on expanding registration volume and nurturing purchase intent before tickets became available.

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📝 4,157 fan sign-ups
❤️ 20,220 Instagram post reactions
💸 $0.47 Cost Per Registration
📱 $0.09 CPC and 3.5% CTR

Phase 3: Ticket Sales

Following validation, campaigns focused on expanding registration volume and nurturing purchase intent before tickets became available.

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🎟️ 59,989 tickets sold
💰 $964,200 ticket revenue
📈 6,328% Return on Ad Spend (ROAS)
🛒 79% landing page purchase conversion rate
💸 $0.25 ad spend per ticket sale
📱 $0.09 CPC and 3% CTR

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💬 Client Feedback

“Hayley and the Sonet team transformed global fan demand into measurable ticket sales. Across 21 countries and 597 cinema sites, the campaign generated thousands of registrations and over $964K in ticket revenue at highly efficient costs.”
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Ser Yun Park
Global Marketing PM | CJ 4DPLEX