Success Story: Julia Cole 'Day Late & A Buck Short' Single Release

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‍🎯 Goal: Drive streaming andd Youtube growth for “Day Late & A Buck Short' targeting USA.

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With a $5,000 budget, campaigns targeted fans and lookalikes, driving listener conversions on Meta and TikTok, video views and awareness on YouTube.

Results:‍

🎧 2.1M total streams
👥 58.8k total new listeners
🎯 9.2k new listeners via Meta & TikTok @ $0.27 each
💾 21.3k playlist adds and 248.1k saves
👥 15.9k new Spotify followers
🖱️ 6% CTR and $0.10 CPC
📺 19.7k YouTube views @ $0.03 CPV and 37.5% engagement rate
👤 1,400 new YouTube subscribers

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This campaign drove excellent streaming discovery and cross-platform growth, turning paid reach into lasting fan engagement.

💬 Client Feedback

“Extremely happy with the results delivered by Sonet. They have made the most of our budget and drove incredible streaming and YouTube growth.”

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Alexa Fasulo
Head of Digital| Why&How Management

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Explore more success stories below.

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PhaseOne: TERRANOVA Album Tour (North America)

$285.6K Revenue generated through tracked sales.

Refused: 'Final Show' Live Stream

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Success Story: Mobley 'Yesterday's Another Day' Single Release

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Success Story: Julia Cole 'Day Late & A Buck Short' Single Release

2.1M Streams and 58.8K new monthly listeners.

Rodell Duff: 'Growing Up Too' Single Release

74.1K Streams and 50K new monthly listeners.

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59.2K Streams and 35.6K new monthly listeners.

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126.9K Streams and 72.7K new monthly listeners.

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1,200 fan sign-ups in 3 days.

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1.7M Streams and 510K new monthly listeners.

Lady of Mars: 'Black & Blue' Single Release

8.1K Streams and 3.2K new monthly listeners.

RIO KOSTA: 'UNICORN' Album Release

3.65M Streams and 975K new monthly listeners.

Hana Lili: 'Taking Care of Myself' Single Release

30.9K Streams and 1.1K new monthly listeners.

Chase Rice: 'Go Down Singin' Tour

$200K ticket revenue generated through tracked sales.

KALEO: 'MIXED EMOTIONS' Album Pre-saves

60.9K Presaves for new album MIXED EMOTIONS

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1.8M streams and 6.2K new monthly listeners.

Heartworms: London Headline Show

464.44% ads ROI and 80% tickets sold.

Paula Tape: London Headline Show

Sold out London Headline Show.

Tyler Halverson: 'Back to School' Tour

700 tickets sold with an ROI 666% through precision targeting.

Angel White: 'Crossroads' Single Release

131K streams & 5K new listeners across Meta and Spotify.

Saint Motel: 'Symphony in the Sky' Album Release

12.8K presaves and 15M streams.

Zed's Dead: 'The Return to the Intergalactic Spectrum of Happiness' Album Release

21M streams and 19.6K new Spotify listeners.

No fluff. Just results.

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Sonet @ 2026