Success Story: Julia Cole 'Day Late & A Buck Short' Single Release

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‍🎯 Goal: Drive streaming andd Youtube growth for “Day Late & A Buck Short' targeting USA.

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With a $5,000 budget, campaigns targeted fans and lookalikes, driving listener conversions on Meta and TikTok, video views and awareness on YouTube.

Results:‍

🎧 2.1Mtotal streams
👥 58.8k total new listeners
📈 9.2k new listeners at $0.27 each
💾 21.3k playlist adds and 248.1k saves
👥 15.9k new Spotify followers
🎯 9.2k new listeners via Meta & TikTok @ $0.29 each
🖱️ 6% CTR and $0.10 CPC
📺 19.7k YouTube views @ $0.03 CPV and 37.5% engagement rate
👤 1,400 new YouTube subscribers

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This campaign drove excellent streaming discovery and cross-platform growth, turning paid reach into lasting fan engagement.

💬 Client Feedback

“Extremely happy with the results delivered by Sonet. They have made the most of our budget and drove incredible streaming and YouTube growth.”

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Alexa Fasulo
Head of Digital| Why&How Management

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