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Success Story: Whiskey Myers ‘Whomp Whack Thunder’ Album Roll-Out

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‍🎯 Goal: Drive streaming and audience growth across three singles leading into Whomp Whack Thunder.

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With a $105,000 multi-phase paid media budget, campaigns scaled across Meta, TikTok, YouTube, and DSP conversion funnels, targeting fans, followers, and lookalike audiences across the US, UK, CA & AU, with additional scaling into Tier 1 & 2 Spotify markets globally.

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💰 Budget: $105,000

Summary of Campaign Results:‍

🎧 462M Spotify streams generated
👥 250K+ new listeners acquired across Meta & TikTok
💾 61,542 Spotify album pre-saves generated at ~$0.18 per pre-save💸 Scaled DSP conversion campaigns at efficient blended listener costs of ~$0.25 on Meta and ~$0.18 on TikTok
📱 192K+ new Instagram & TikTok followers generated
🔥 22K+ YouTube subscribers and 139K+ YouTube views generated
📩 5,600+ fan emails captured via Feature.fm & Laylo

Social Growth & Engagement Results

📱 Instagram audience grew from 585K → 687K (+102K followers)
🎵 TikTok audience grew from 548K → 638K (+90K followers)
📈 Instagram follower growth averaged ~$0.17 CPF
📈 TikTok follower growth averaged ~$0.18 CPF
❤️ 802K+ Instagram post engagements for~$0.02
🔥 309K+ TikTok post engagements for ~$0.05

Spotify Analytics Growth (Apr 24 2025 – Apr 24 2026)

🎧 Spotify streams grew from 282M → 462M (+64%)
👥 Annual listeners grew from 12.5M → 22M (+76% )
📈 Monthly active listeners grew from 2.6M → 4.5M (+73%)
💾 Spotify saves increased from 3M → 7M (+133%)
➕ Playlist adds increased from 5.9M → 11M (+88%)

💬 Client Feedback

“Hayley and the Sonet team helped scale ‘Whomp Whack Thunder’ far beyond expectations. The campaign drove huge streaming growth, hundreds of thousands of new followers and highly efficient conversion costs across the full album rollout.”

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Avery Bashaw
Snr. Marketing Director | Why&How

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